Negotiations are a big topic. Read communication books and presentations, take sales courses.
And avoid three common mistakes.
No. 1. Brief presentation
For example, a designer has made layouts and says: "here is a table, here is a chair, there is a bed." This is no good!
His ideas will be understood only by another designer or a person who can read floor plans and understands the topic.
«Client is not the designer. He does not understand your ideas well, especially at the stage of planning decisions. If it is easier with 3D visualizations, then the layouts for the client are a complete abstraction. Help him.
Tell in more detail, draw pictures in the customer's head, speak in images, not lists and enumeration.
Explain the logic of moving around the apartment and how he will live here.
Let's say it's a woman with two children.
You say: "So you went into the house with bags and 2 children, they put bags here, and here the children can put their backpacks and take off their shoes here. There are special hooks for their clothes on a hanger…".
No. 2. Not sure about the work done
Another mistake concerns not only negotiations. But also them.
Uncertainty. It's trite, but too common not to write about it. The designer does a bad job, and then it's all exposed and he feels embarrassed.
Make the interior as for yourself. Invest. Think through every detail.
If you haven't thought about your suggestions and ideas, then from 1-2 awkward questions from the client it will become clear that the work was done badly. You will not defend your ideas and something else will be forced upon you. Then why were you needed?
As a result, the bad work causes indignation of customers and the lack of recommendations. Quality work is the first prerequisite for quality negotiations.
«Because negotiation is not a set of miracle techniques that allow you to manipulate clients and sell bad work.
№3. Didn't understand the problem
The more time devoted to understanding the client's tasks, his desires and needs, the less alterations and edits.
If you briefly listened to the client, filled out the Programme Document in a template and then came right away with 3D visualizations, you are guaranteed to fail. And everything will have to be redone, the client will get angry, and you will be offended.
The concepts of "beautiful", "stylish", "rustic", "classic" are different for everyone. And the designer must understand what the client means by these words.
To estimate your understanding of the task, pick up a few examples of what the client wants and show them. It turns out that he did not mean what you thought. Match the pictures again until you match.
It is dangerous to start work until you speak the same language as the client.