Tilda Publishing
Customers are (always) looking for offers
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The designer does his job to solve the problem of the client. The task of the client is the main thing. But some designers make the mistake of taking the task literally.

The client says: "We need a beige color." And the designer does. And we need not "beige", but "to be calm." And other colors are suitable for this task.

You need to get to the bottom of the true problem and think about all the solutions.

Even if customers "know exactly what they need", they are always waiting for your suggestions. Be bold and offer options, because customers have fictional boundaries in their heads.

Let's analyze the most common queries:
• color
• wall covering
• flooring
Most clients want a beige-brown range in the interior. Among the wishes of the client, it confidently holds the first place by a significant margin.
But is it always appropriate? Is this color always the best solution for the problem?

It's up to you, because you're approached as a professional. Consider all possible options to do well.

The client subconsciously expects this from you. Waiting for you to offer something unexpected, but effective.

There is no guarantee that they will choose exactly what you offer. But if you don't offer it, then it won't work.

If you can't introduce other colors or accents at all, then suggest using textiles: curtains, pillows. If the client does not like it, they can be easily replaced.

Usually those who want a modern style refuse wallpaper. They think it's something old-fashioned. Naturally, this is a prejudice.

There are now a huge number of options in stores and salons: imitation of skins, metal, plaster.

Wallpaper is a type of coverage, it is a form. And the essence can be any or almost any. Show the client this to expand their boundaries.


Some clients, on the contrary, are afraid of plaster and prefer only wallpaper.

At the word "plaster" they think about plaster in a budget house. You can scratch your hands on it and it is completely unacceptable in an apartment.
However, plaster displaces other coatings because it is practical. And in the design there are cool options: imitation of the skin, leather, stone and wood.

And once wood-effect plaster saved us. We made an office 5 meters high. From above, they thought to make wooden beams to hide the ventilation. But wood is an expensive and heavy material.

And we used decorative wood-like plaster. At such a height, it is not distinguishable, but much cheaper, lighter and more practical.
There are many prejudices among customers regarding cork. It seems to them "intermediate", "constructive".

Cork flooring is great for floors in a nursery. It is pleasant to the touch, solid and practical. The child throws things, toys on the floor, dents remain, but the cork is all for nothing.